Advertising to Baby Boomers
My 
business blog.
You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
business blog. You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
9.14.2006
INVASION OF THE BABY BOOMER POD PEOPLE
Here is a collection of copy from six web sites targeting 50+ (always accompanied by stock images of smiling, vapid, mindless Baby Boomers – usually in the ocean or on beaches): 
Now we have a brand new site with smiling, vapid, mindless Baby Boomers in the ocean — along with empty-headed aspirational messages, small wishy-washy fonts, and headache-inducing copy over graphics:
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Added 19 Sept 06: Now here is a conundrum for you
Redefining Life After Fifty!
Don't Just Live Longer. Live Bigger. After 50 Life Becomes Yours.
Our mission is to inform and inspire the Boomers and to promote a new vision of life after fifty.
Our mission is to encourage our readers to live bigger. To take risks and pursue their dreams.
Our vision … is to rewrite the rules of getting older and transform the voice of aging from one of limitation to one of possibility.
***** is a media company focused on empowering individuals to live the lives they imagine.
Now we have a brand new site with smiling, vapid, mindless Baby Boomers in the ocean — along with empty-headed aspirational messages, small wishy-washy fonts, and headache-inducing copy over graphics:
You've had one "prime of life". Now, as an active Boomer, you're ready for your "Second Prime!"…. I'm getting sleepy…. WAIT! DON'T LET ME FALL ASLEEP! PLEASE! I'LL TURN INTO ONE OF THEM! DON'T let meeeeee…...
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
Added 19 Sept 06: Now here is a conundrum for you
Chuck Nyren, 9/14/2006
2 Comments:
"Pod People" is an accurate term. Yuck!
When I saw this site, my reaction was just as strong as yours in precisely the same direction. It's just plain awful...
