Advertising to Baby Boomers
My 
business blog.
You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
business blog. You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
11.15.2006
Marketing to Boomers
Ruth Solomon of The Sun-Times News Group covered The Boomers and Beyond Business Conference in Chicago that I spoke at last month. Ms. Solomon does a wonderful job summing up what happened there. Read her piece about it:Marketing to Boomers
People 45 and older make up 77 percent of the drug market ($43 billion) and 53 percent of the new-car market ($107 billion), said Linda Fisher, director of national member research for the AARP, the advocacy organization for older and retired Americans. And the 50 million Americans in the 60-plus market spend more than $1 trillion a year, she said.
Chuck Nyren, 11/15/2006
1 Comments:
Great data. This is one major area of marketing I am very interested in. The 'boomers on average are highly educated and have approx.$45,000 in disposable income per/yr. In addition, they are more interested in quality than price.~rick
