Advertising to Baby Boomers
My 
business blog.
You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
business blog. You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
2.28.2007
Bye-Bye, Forth & Towne
Gap Inc. announced plans yesterday to shutter its Forth & Towne division, which catered to women ages 35 and older … Forth & Towne was launched 18 months ago in New York and Chicago to much fanfare as a place for fashion-conscious baby boomers to shop …
Well, so long. I hope it wasn’t something I said."Forth & Towne was a great test of a promising concept and an illustration of the innovative risks you need to take in our business," said Bob Fisher, chairman and interim chief executive at Gap Inc.Innovative risks? He’s got that right.
Chuck Nyren, 2/28/2007
