Advertising to Baby Boomers

Back from The Big Apple for a private consulting/speaking assignment. Bayard Presse and Roularta Media flew in 40+ advertisers of their 40+ magazine PLUS - a major player in The Netherlands.

Of course, I was a bit concerned that I'd have to tone down my presentation, speak slowly, that any humor might not translate. Was I ever wrong. These wonderful folk followed me from start to finish - laughing, leaning in, asking questions. In The Netherlands English is not a tossed-off second language, but a requirement in schools.

And the Dutch are friendly, involved, jovial, and (no surprise) keenly intelligent.

I presented first - and for the next few days had lots of rousing huddles and chats with almost all the organizers and attendees.

Actually, I was one of the unofficial organizers, recommending three of the seven speakers: Laurel Kennedy of Age Lessons, John McMenniman (former Nestle/Disney exec and former president of The Advertising Hall of Fame), and John Migliaccio. And I had a few special friends of mine drop by for lunches, dinners, and meetings: Susan Silver, Mary Duffy, and Peter Himler. Peter had some other meetings that came up unexpectedly, so he wasn't around for too long - but Susan and Mary spent lots of time floating around and were appreciated by all.

I also popped in to say hello to Marcia Soling of The Advertising Educational Foundation and hand her a copy of the updated edition of my book.



A very special treat for me: I finally met Dick Stroud - and as a bonus, his beautiful wife Stella. Too bad she's not on this huge billboard in Times Square. She should be.