Advertising to Baby Boomers
My 
business blog.
You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
business blog. You'll find all sorts of information about the history and current trends in advertising and marketing to this unwieldy, diverse demographic - along with a bit of publicity for my book Advertising to Baby Boomers.
7.06.2007
Working for a Life, Not a Living
Todd Harff, President of Creating Results, has penned an important piece in the latest issue of 50+ Housing Magazine:Working For A Life (Not A Living!)
Todd chats with a handful of Boomers who have moved into adult communities and have no use for shuffleboard or canasta. They are not only working – but in some cases are working as hard as they ever have.And they’re enjoying it:
I wrote about this Baby Boomer zeitgeist in my book. Mr. Harff has his own ‘in the trenches’ insights - and they're great ones:
Todd also speaks at various 50+ business conferences around the country. If you’re at one and he’s conducting a breakout session or workshop, sign up.
Chuck Nyren, 7/06/2007
