Forgotten Consumers

A few weeks ago I was interviewed by Jennifer Mann of The Kansas City Star for an article about advertising and marketing to Baby Boomers.  It ran, and I linked to it in the left column of this blog under In The Media.

Now the piece has gone wide in many of the McClatchy Newspapers, including The Monterey County Herald, The Olympian (Washington), and The Fort Worth Star-Telegram. 

Here's the piece in The Bismarck Tribune:

There are almost 100 million consumers in the United States who are age 50-plus. They control more than $8 trillion in assets, more than 70 percent of the disposable dollars in the United States. Yet they barely get passing notice from American advertisers.