13 April 2010

Selling To Seniors

Libbye Morris I had a good chat today with Libbye Morris.  She’s writing a piece for the Selling To Seniors web site.

Forget about what I said (we’ll find out in May).  I asked Libbye if she was offended by advertisements targeting Baby Boomers.  She replied: No, I’m not offended. I feel ignored.

That sounds about right.

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