Famed Soothsayer and advertising gadfly NostraChuckus has been startling the world for years with his mundane prognostications:
NostraChuckus Scratches His Head
NostraChuckus Scoops New York Times
AARP has been swirling around in his magickal, vaporous orb for nigh onto half a decade. It began as a chapter in his book:
… The advertising campaign has one ad with ashen-faced Baby Boomers in body bags ("These days, doctors don't pronounce you dead. Marketers do."). Another shows Baby Boomers acting like testosteroned teenagers ("Outta the way, punks: older racers are the hot-rod kings!").Yet another has one of a middle-aged lady dead in a powder room (probably from overdoing it on the dance floor) with police chalk outlining her body. I don't know what the copy is because I haven't seen it. It's probably something like, "Give me wrinkle cream, or give me death!"
© 2005 by Paramount Market Publishing
Along with many, many posts:
AARP & Microsoft:Technology & Baby Boomers
AARP’s 2008 Best Employers For Workers Over 50
And …
AARP's Chicken Coop Coup? (2008)
I've picked on AARP's advertising and marketing through the years. I think they can handle it. They're big boys and girls…So the other day I'm leafing through the new National Geographic and I see this (click here) I get sucked in. Great story. It's something real - not a lot of aspirational vapor…
I hope they develop this ad into a high-profile campaign with more stories and history…
No surprise: Three years later, NostraChuckus’ prediction comes true….
Never underestimate the prognosticative powers of The Crystal Ball of Common Sense.
