13 June 2005

They’re Not Scouting for Nursing Homes

Magazines have always been a crap shoot. More like a lottery. Hundreds fail for each success.

Of course, if you target the 19-49 crowd — the competition is stiffest, the payoff less.

Talk about a magazine whose circulation will grow and grow.....read about this one.
"The first issue of Where to Retire in 1992 contained about 30 pages of advertising. Recent issues have about 100 pages of ads, many from developers of active-adult communities. A page costs up to $9,230."
Think there's room for a dozen other Baby Boomer niche magazines? Even one general interest magazine targeting Baby Boomers?

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