Sitting on my left was Eric Fleischer, Senior Manager, Ad Sales Research for Nick@Nite and TV Land. He'd read my book - and said he'd purchased five additional copies, doling them out to his sales reps. For some reason, I liked him.
On my right was a fascinating, brilliant character: Astro Teller. We had chatted earlier at a reception, and he'd presented that morning. I brought up some privacy issues with one of his
products -- and just to goof around a bit, asked:"So can you tell if someone is having sex?"Astro was a good sport. BodyMedia has great products, and far be it from me to eschew clichés - this medical/lifestyle company is truly cutting edge and the wave of the future.
"…We think so."
"... Good sex?"
He smiled. Sort of like in this picture.
Across from me was Julie Ruhlander of Clothing Solutions. Afterwards, I introduced her to a few folks also with companies wholly or partially targeting Baby Boomers as caregivers of their parents. Margit Novack of Moving Solutions was one - and has her company taken off! It was great to finally meet and chat with Margit.
Geoff Meredith came late, so we didn't get to huddle until the next day.
His outfit is Family Virtual Visits -- pretty much self-explanatory, and a hot idea.Also at the table: a banking executive from Canada (no surprise - at least the banking part) and a Communications executive from Wal-Mart.
Quite an eclectic group - all interested in advertising to Baby Boomers.
Interesting! Your comments suggest there’s increased cash register jingle when marketers tap into the needs, wants and desires of Baby Boomers. Now, if TV networks will simply aim more program content at -- and about -- Boomers, maybe their advertisers will ring up higher volumes of sales!
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